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Do i need to add following code in the Application delegate or not?? Ramkrishna Sharma 6, 2 2 gold badges 37 37 silver badges 50 50 bronze badges. Gaurang Makwana Gaurang Makwana 2 2 silver badges 9 9 bronze badges. I'm voting to close this question as off-topic because it is about Facebook's Ads products and not about programming for Facebook's API — Igy.
Add a comment. Active Oldest Votes. Why can't we just have the ads go to the appropriate app store page without tracking? If we don't need tracking why do we need facebook sdk — pete. Ads can go to an app store without tracking but implementing the Facebook SDK into your app allows FB to improve and optimize ad delivery, possibly getting you higher better results. Particularly in a world where U. App install ads allow you to focus on these additional considerations: installs, and then retention and conversion.
App installs are useless if the user opens the app once and never comes back, so one of the primary challenges when running app install ads is ensuring that you are paying for high-quality users—no mobile marketer should aim to acquire users just for the sake of acquiring them. Measuring—and subsequently optimizing for—user retention and conversion enables marketers to increase user quality while decreasing CPA. Your ability to successfully measure user behavior beyond app installs depends on whether your attribution provider is able to connect sessions across platforms.
Unfortunately, basic probabilistic modeling decreases in accuracy over long click-to-install times, and risks misattributing installs for users who switch IPs or users with similar characteristics for example, multiple members of the same household. Failing to leverage industry-leading analytical tools to measure down-funnel conversions is no longer an option. In a world where many publishers, ad networks, and mature platforms like Google and Facebook have brought multiple ad industry functions in-house, answering even basic questions about how high-quality users first entered your marketing funnel can be difficult.
For one thing, number counting can present a challenge, even if everyone in the ads industry is playing nicely. Only an attribution provider acting as a neutral third party can pull data from multiple ad networks and decide which ad led to any given install.
This is not to say, however, that all attribution providers are created equal, nor is it to say that all attribution providers have evolved equally. To the contrary, most attribution products currently on the market have their roots in web-only or app-only attribution, states of the industry locked in the past. User journeys that routinely cross web and app platforms and channels require more than the patches and tweaks legacy attribution providers are able to provide.
The reality is that most marketers today are looking at analytics in product-specific siloes. Email marketers look at one set of dashboards, content marketers look at another set of dashboards, paid acquisition managers look at still another set of dashboards, and so on.
But what if a user clicks an ad for a mobile app, but decides not to download the app until three weeks later, when she receives an email about an app-only promotion, downloads the app, redeems the offer, and makes a purchase?
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